Fddf

CHAPTER 3 in high spirits life FASHION BRAND IN CHINA 3.1CHINAS LUXURY STATUS Chinese sumptuosity consumption is projected to grow 18% annually from 2010 to 2015, by which time accounting for over 20% of the global luxuriousness mart place. 3.2LUXURY CATEGORY INTRODUCTION The Chinese high life market is booming. Many international betrays atomic number 18 expanding their investment in mainland mainland China and opening a lot of new stores, not sole(prenominal) in tier one cities like Beijing and move just also in lower tier cities as well. The high life division includes trounce goods (bags), fit out, fine jewelry, watches, RTW (Ready-to-wear or prêt-à-porter) and accessories (sunglasses, belts and so on). Leather Goods (Bags) are most discussed among Chinese consumers, followed by shoes and fine jewelry. Bags are popular in China because they are durable and functional. 3.3PERCEPTION OF LUXURY BRAND Chinese consumer get the picture prodigality as 6 dimension(list according to its importance) 1st: Show stumble second: Excellent quality 3rd: Very high price 4th: Aesthetic fifth: Scarcity &type A; uniqueness 6th: Heritage Chinese consumers incline to perceive brand with a higher value than the products themselves, which gives them a reciprocal sense that the more famous the brand the more denotation they earn.

Chinese consumers are super brand conscious, sumptuousness brand is comprehend as a symbol or a message of showing ones social status. Because of its value, the monomania of luxury goods normally signifies the owners economic status. Moreover, it is really common that people s! imply judge others based on their perceptions. call| BRNAD| High appreciation brands| Louis Vuitton, Gucci, Burberry, Prada, | High awareness brands| Dior, Ferragamo, YSL, miu miu, Fendi | surmount womanish label| Chanel| surmount male label| Armani| Best leather good(bag)| Hermes | Best jewelry | Cartier, | Best watch| Patek Philippe| 3.4BRAND lieu chromosome mapping 3.5 LUXURY PRODUCTS BUYER Given the fast growth of the luxury category and Chinas...If you want to get a estimable essay, assemble it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper