BenchmarkingAccording to Kreitner & vitamin A; Kinicki Ch. 18 (2005). ?an open system depends on durable interaction with the environment for survival.? The ever changing financial modality after the September 11th, 2001, led Intersect Investments to implement their in the altogether as a jaybird vision of customer parsimony to survive. Intersect management is go about with issues of resistance and unequal communications. In this paper, we will briefly testify other companies that set about similar issues as Intersect investments. AT& amp;T and SBC MergerTelecommunication firms are finding themselves in constant turmoil move to stay competitive in an unforeseeable environment of teemingness competition and growing smart technologies. such(prenominal) is the case with SBC, a telecommunications company based in Missouri. SBC?s technology was outdated and SBC wanted to encompass vernal technologies and surmisal into impudent markets to survive. AT&T, another telecommunications company has new technologies and has an international presence. SBC work ending is family oriented while AT&T?s culture revolved around being competitive and lay-offs with disturbed employees. When SBC and AT&T merged on January 31st, 2005, the new AT&T, to a fault inherited the two-fold problems of AT&T?s employee dissatisfaction and SBC?s outdated technologies. After the merger, the environment became more vaporizable and the employees perceived that their jobs were at stake and thus the morale neglect further. In his textual matter Management 6th edition, Richard L.
Draft defines organizational change as ?the adopt! ion of a new imagination or conduct by an organization.?Change ModelThe new AT&T?s quarrys are to keep employees happy, to adopt new technologies, and imbue to other markets. The former AT&T already had its foot in European, and Asian markets so, the objective of spreading to other markets was resolved by the merger. However, the two biggest challenges that the new AT&T faced were bringing in the new technologies and charge the employees happy. Before AT&T could bring in new technologies, If you want to get a full essay, fellowship it on our website: OrderCustomPaper.com
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