Blackber

blackberry Objective restore blackberries 20% lost market sh atomic number 18, and improve everyplaceall net win vs. become twelvemonth by 13% Offer the services that pre move already been introduced by competing company, and also body of hunt on providing customers with innovative applications compact BLACKBERRY FOR BUSINESS Built to keep your furrow moving Where eight-fold devices ownership models, applications and operating systems exist, berryperfectly balances end user and corporeal ask to keep your blood moving.Blackberryis a brand that was created by search in acts (RIM) Fo infra Mike Lazaridis in 1996, providing piano tuner web enabled devices across multiple ne twainrks. RIM is a Canadian found company founded in 1984 that formally worked with RAM and Ericsson, maturation a two way paging system and radio set email network. The companys goal and vision is clear to provide solutions for the terra firmawide bustling communication theory market, including the softw atomic number 18 that allows the berry Smartph single to provide mobile overture to email, applications, media and the lucre. (RIM website http//www. im. com/company) Since the creation of Blackberry, it commands over 20% of the worlds Smartphone sales, available in over 91 countries on over 500 mobile service operators. Blackberry has ex neuter over 100 million devices and still trumps the Iphone is sales since its phylogenesis. With the development of the unfermented Blackberry Torchwe see the progress that Blackberry has made. not unaccompanied does Blackberry dedicate so much time and funds to inquiry and development, but they return successfully built the brand strong and pass r to each oneed different demographics in the past 5 years than any separate company.There is no doubt that Blackberry has been, and will continue to be, the leader in research and development in wireless realm. Research In accomplishment (RIM), a worldwide leader in wireless exi stence, revolutionized the mobile sedulousness with the introduction of the blackberry bush solution in 1999. Since then, berry point of intersections and services fetch continued to modification the way millions of people around the world stand by connected. With the launch of berry 10, we go for re- externaliseed, re-engineered and re-invented blackberry.Not only did we introduce a advanced mobile experience to our globular community of blackberry bush users, but we atomic number 18 also introducing a new name for the company. Research In Motion now operates globally under the iconic name blackberry. incarnate certificate of indebtedness Global Growth. berry is a company repeln by ideas. We intrust that innovation and col industryation will foster sustainable growth for our business. blackberry and its subsidiaries and affiliates (blackberry bush) argon committed to offering the better tools for communication and mixer collaboration and operative towards mini mizing our environmental encroachment. blackberrystrives to act responsibly and expects the same of our developners and providers. somatic Philanthropy berry blackberry bush seeks to make a positive impact in our communities, engaging the talents and resources of our people and partners to harness the power of engineering. berry strongly believes in the importance of education and works to inspire the next times of minds, particularly in the areas of science, technology, engineering and math. Outreach efforts are concentrated on students at public elementary and secondary schools.Proud2Be program BlackBerry bet ons employee efforts to give suffer to communities through Proud2Be, a set of internal programs which present several opportunities to contain our communities through fundraising drives and volunteerism. Through the Volunteer Recognition syllabus and the Child and jejuneness Active Living Program, BlackBerrydonated to 294 organizations around the world. Through these programs and a variety of corporately sustainmented events and activities, employees volunteered much than 14,800 hours in fiscal 2012. Junior Achievement atomic number 63 innovation campsAs part of our commitment to furthering science, technology, engineering and math (STEM), BlackBerryhas partnered with JA-YE atomic number 63, Europes largest provider of entrepreneurship education programs. Our partnership has supported the facilitation of one-day STEM innovation camps, which have provided real life technology found business challenges for the students to take over with our employee volunteers. Over 900 students and 70 employees in Italy, Spain, South Africa, France, Sweden and the UK have all had the prognosis to go in in these forward-thinking innovation camps.An employee volunteer from Italy explained It was a fantastic experience, perceive how these unfledged people were so engaged and energized. They loved to learn some(predicate) BlackBerry and were able to use their creative skills to come up with some(prenominal) brilliant innovations. And for me personally, I really enjoyed being able to play my part in sustaining guide these students and see them gain confidence and jump excited about innovation for the future. Science, technology, engineering and math BlackBerrysuccessfully reached over 1. million students over fiscal 2012 to encourage their rice beer in (STEM) through programs such(prenominal) as the Canada Wide Science Fair, original Robotics, and the BlackBerry Hands On Workshops (BBHOW) series. The BBHOW program teaches 11 to 17 year olds the science behind mobile technology and explores careers in technology. Fiscal 2012 cut the expansion of this program into the U. K. , with employee volunteers delivering workshops to eager students. In all, more(prenominal)(prenominal) than 9,000 students were able to participate in this learning program.BlackBerry and wanton the Children BlackBerry is soaring to partner with and jock build on quit The Childrens record of local and global youth engagement to take action towards an inspired vision for tomorrow. Free The Children has taken the unique notion of children serveing children to affect companionable change around the world. Its work has resulted in significant changes in two plain areas, both of which BlackBerry is proud to support. The first and most direct is access to education.The second is an increased level of awareness and engagement that changes the way the youth who volunteer assimilate themselves and the world around thema mechanism for moldable the leaders of tomorrow. Through domestic empowerment programs and leadership readying, Free The Children inspires young people to become affectionately conscious global citizens as wellhead as agents of change for their peers worldwide. BlackBerry Build A Village Awards release into its second year, theBlackBerry Build A Village Awardsprogram sent 50 students to India and Kenya in July and August 2012.These students helped provide access to basic needs in the context of Free The Childrens four pillars of community development healthcare, piddle and sanitation, education, and alternative incomes. They also had the opportunity to see the development projects that survive years award recipients completed, including the schools and classrooms that are now open and the water and sanitation stations which are so vital to improving whole tone of life in Eor Ewuaso, Kenya and Bagad, India. The school that BlackBerry award recipients helped build in Eor Ewuaso was honoured by Free The Children for several academic achievements.More than 1,000 students, teachers and parents attended the award service which celebrated achievements from the previous year. Eor Ewuaso won eight awards, including best school overall. We sidereal day Waterloo The third annualWe Day Waterlootook place on Wednesday, November 14, 2012. Close to 6,000 students from throughout southwestern Ontari o came together to experience an event like no other. Free The Children co-founders, motivational speakers, and celebrity guests helped rally these young people to take on leadership roles in their communities.With the help of social strategy consulting firm military mission Measurement, Free The Children was able to capture unprecedented insight into the impact of our last We Day Waterloo upon students, educators, and their schools. Highlights include * 97% of students believed they could make a meaningful difference, up from 66% last year * 85% of students felt more improve about social judge issues * 96% of students planned to lead or play an active role in a social justice initiative * More than half of the educators in the audience returned to their schools with a regenerate sense of purpose and enthusiasm forPublic Policy and Government Relations BlackBerry As one of the worlds leading communications technology companies with customers in more than 175 countries, BlackBerry actively participates in political proceedings, industry associations and technology standards bodies. Shaping public policy and engaging in regulatory affairs BlackBerryhelps to drive innovation, shape global policies and labor access to leading-edge technologies. BlackBerrypartners with national and international organizations and industry bodies around the world to advance the development of wireless technology and mobile communications.In fiscal 2012, BlackBerryparticipated in public consultations across multiple jurisdictions on a seethe of issues including spectrum, privacy, security, convergence, accessibility, intellectual property, and other issues. Lawful access Lawful access is a request by national or international fairness enforcement administration to telecom carriers or technology suppliers for access to user communications for the purposes of law enforcement, investigation or prosecution as duly requested under the laws of a jurisdiction.A common requirement ar ound the world, lawful access may be need for reasons such as investigating, solving or prosecuting crime, or for ensuring national security. Like others in our industry, from time to time, BlackBerry may apprehend requests from legal authorities for lawful access assistance. We are guided by appropriate legal work outes and publicly disclosed lawful access principles in this regard, as we balance any such requests against our priority of maintaining privacy rights of our users. We do not speculate or comment upon individual matters of lawful access.Additionally, BlackBerrydoes not provide special deals for individual countries, and we clearly stipulate that BlackBerryhas no ability to support the access of BlackBerry Enterprise innkeeper (BES) communications as only our enterprise clients have control over the encryption keys for these communications. BlackBerryis committed to operating its business in compliance with discoverd industry standards of business and social respo nsibility in the markets we serve. BlackBerrywill continue to evaluate the markets in which we operate, we will engage and distil our views to organisation and we will continue to operate in a principled manner. Learn about BlackBerry lawful access principles surfeit filtering Content filtering refers to the ability to remove access to inappropriate and/or illegal pro check up on intobased case. While often applied in the home or in a business to screen inappropriate content such as malware or pornography, content filtering requirements are generally complete by national governments or voluntarily in legion(predicate) countries by Internet service providers, including telecom carriers. BlackBerryis not an Internet service provider.Like our competitors, we support our carrier partners around the world to meet their obligations or commitments by working with them to ensure the availability of appropriate content filtering solutions for BlackBerry smartphones. Child online prev entative and protection Online safety and the protection of children and young people in the mobile environment are especially important to BlackBerry. For BlackBerry smartphone and BlackBerry PlayBook check applications, BlackBerry World offers content rating and filtering options based on the CTIA radio receiver AssociationsGuidelines for App Content Classification and Ratings.This feature enables parents to set a rating filter in BlackBerry Worldto restrict content of specified ratings from being displayed or purchased. In addition, BlackBerryintroduced new maternal(p) control features that give parents the ability to control and restrict their childrens use of dissimilar services and applications on BlackBerry smartphones, such as browsing, text messaging, BlackBerry Messenger and access to social networks. Furthermore, BlackBerryand other leading companies have joined the CEO Coalition to make the Internet a die place for kids, which is a voluntary initiative esigned to res pond to challenges arising from the respective(a) ship canal in which young people go online. Product Sustainability BlackBerry Creating products with the country in mind BlackBerry is always on the lookout for sustainable innovations that meet the needs of the present without compromising the future. Our commitment to reducing our environmental impact is visible throughout the lifecycle of our productsfrom initial concept to final delivery. modify product sustainabilityIn fiscal 2012,BlackBerry worked with experienced sustainability consultants to conduct in-depth, baseline assessments of our sustainability policies, programs and product development activities. The Natural Step, an international non-profit research and advisory organization, conducted a Sustainability spirit calendar method of birth control Assessment (SLCA). The SLCA provided a strategic overview of the sustainability of our products, highlighting the ecological and social impacts of current products through out their life cycle.To further assess the impact of our products,BlackBerry worked with Five Winds International, an experienced sustainability management consulting firm, to conduct comprehensive Life Cycle Assessment (LCA) studies on the BlackBerry Torch 9810 smartphone and the BlackBerry PlayBook tablet. The assessment provided an in-depth view of each products environmental impacts at every period in its life cycle, from the materials used in the product, to production and distribution, to its use, and for the end of its expedient life.Together, the SLCA and the LCA equipBlackBerry with information to help focus our efforts on reducing our overall environmental impact. * Learn more about LCA * Sustainable at the source Sustainable sourcing, conflict-free minerals and higher recycled content all play a role in the development of our products. Working with suppliers and manufacturers, processes and policies are established to help deliver more sustainable products and enhance t he customer experience. * Learn more about our materials * Its more than just a box piteous toward a more sustainable, holistic packaging approach reduces BlackBerrys environmental stair.New eco-friendly packaging for BlackBerry smartphones, along with reduced transportation emissions, paperless certification and new BlackBerry accessories, help us deliver more sustainable products. Learn more about our packaging * More energy, less dispel * One of BlackBerrys goals is to design more sustainably at each stage in the product life cycle by adopting heading for Environment principles and formalizing energy efficiency considerations in the Research and Development design processes. New charger and battery-saving tips help increase the energy efficiency of BlackBerry products. Learn more about energy efficiency * BlackBerry cycle BlackBerryoffers a variety of options for customers to responsibly dispose of BlackBerry devices that have reached the end of their useful life. Learn mor e about BlackBerry recycle Responsibility at BlackBerry BlackBerry BlackBerry is committed to global sustainability by improving the economic, social and environmental impacts of our day-to-day operations. BlackBerry teams work through programs across the organization to identify, execute and measure sustainable initiatives.Contact the BlackBerry bodily Responsibility team 2012 Corporate Responsibility Report Download(PDF) Corporate governance Learn about corporate governance at BlackBerry (BlackBerry Code of Business Standards and Principles, information regarding the Board of Directors and more) Corporate one C footprint Learn about BlackBerrys initiatives to reduce our corporate coke footprint * Learn about BlackBerrys participation in the Carbon Disclosure Project * Learn about climate change initiatives * Learn about BlackBerry greenhouse gas initiatives * * Corporate operations BlackBerry is committed to reducing the environmental impact of our operations. * Energy effici ent Buildings * New data center built to green standards * Green IT * be adrift diversion * Paper recycling * Paper procurement * wad the BlackBerry Paper Procurement Policy(PDF) * ISO 14001 Environmental Management System * The wireless handheld manufacture and repair services operations in Ontario are certified to the ISO 14001 standard. In fiscal 2013, BlackBerry will continue the process of expanding the scope of our certification to include research and development activities. Learn more about the BlackBerry ISO 14001 program Recognition by others BlackBery strives to create the best work environment for employees through a variety of programs. We are proud to have these efforts recognized by others. * 2012 Waterloo Region turn over Employer * 2012 Canadas Top 100 Employers for Young People * Randstad Canadas Most Attractive Employer 2011 * good-hearted and Community Leadership Award, Greater Miami Chamber of Commerce * Community Outreach Award, rolling Meadows Chamber of Commerce * Outstanding Corporate Chamber Partner of the category Award, Greater IrvingLas Colinas Chamber of Commerce Finding success with BlackBerry Thousands of companies, government agencies and non-profit organizations worldwide have increased their success with the BlackBerry solution and are effectively improving peoples lives. Success stories, such asTDI,R3SM,Herrles Country Farm Market,International Medical Corpsand lacking(p) Children of South Africa, showcase how organizations are using the BlackBerry solution to attain society. To find out why the BlackBerry solution was the best fit for these and other customers, visit the BlackBerry Customer Success websitewww. lackberry. com/go/success. make out Chain BlackBerry BlackBerry is committed to ensuring that the management of our supply scope activities is socially and environmentally responsible. As a multinational company we recognize that our supply chain operations reach many parts of the earthly concern and a diver se range of communities, each with their own culture and business norms. As a responsible organization, we also recognize that there are certain standards of employment and environmental performance that must be respected wherever we operate or have business relationships.These standards are encapsulated in our Supplier Code of Conduct, which was promulgated in 2011. Supplier compliance with the BlackBerry Supplier Code of Conduct and responsible Minerals Policy is an expectation for doing business and is fundamental to our supplier engagement activities. BlackBerrycontinues to be an active actor in the Electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). View the BlackBerry Supplier Code of Conduct(PDF) View the BlackBerry Responsible Minerals Policy(PDF) Learn about the EICCLearn about the GeSI Supply chain social responsibility implementation BlackBerryuses a gamble-based approach for monitoring supplier conformance to our Suppli er Code of Conduct. In fiscal 2012, BlackBerry established an enhanced process for evaluating supplier social and environmental responsibility (SER) seek and prioritizing suppliers for assessments. The first step is a high-level risk assessment based on such factors as supplier location, commodity, relationship and history. The high-level risk assessment intended to be conducted annually on our identified supplier list.The output of this assessment is a prioritized list of suppliers, who will be required to complete detailed self-assessments. BlackBerryintends to use the EICC-ON system to gather this information. BlackBerrysupports a common industry solution to supplier SER management and is actively engaged in the continued development of the system through work with EICC. BlackBerryhas formalized a process for reviewing the supplier self-assessments and plans to use the results as an input to BlackBerrys SER audit schedule. Learn more about our auditing process Freely chosen empl oyment in our supply arrange BlackBerrysupports the principle of freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and child labor. View the BlackBerry Statement Regarding Freely Chosen booking In Our Supply Chains(PDF) Building capacity through genteelness Like many other companies in our sector, we conduct on-site audits to check that our suppliers are complying with our Supplier Code of Conduct.We also recognize that auditing is only one of a number of tools that can be used to help drive benefits in supply chain performance. We are interested in developing additional sustainable solutions and in this respect BlackBerryis a co-leader of the EICC/GeSI development Capability Work Group. During 2011 the group developed and launched supply chain training programs focused on health and safety in the workplace and worker-management communications, including sessions hosted by BlackBerrysuppliers. Supply chain carbon r eportingBlackBerryis participating in the EICCs carbon reporting system. Through this system we will survey many of our direct suppliers of materials, which will give us insight into the carbon emissions associated with BlackBerrys supply chain. It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within our supply chain of the impact of carbon emissions on the environment and the benefits that can be gained through reduction programs.Conflict minerals It is widely recognised that control over the valuable raw material resources of the antiauthoritarian Republic of Congo (DRC) and surrounding countries has contributed to armed conflict and serious cases of kind-hearted rights abuses in the region. BlackBerrydoes not support the use of minerals that are lawlessly mined, transported or traded, nor metals derived from such minerals, including gold, tantalum (columbite-t antalite), tin (cassiterite) and tungsten (wolframite).In January 2012, BlackBerrypublished aResponsible Minerals Policyto clearly state our position. * Learn more about BlackBerry work to address conflict minerals Solutions for Hope In fiscal 2012, BlackBerryjoined the Solutions for Hope project which aims to create a process to deliver conflict-free tantalum material from the DRC in accordance with the OECD due(p) Diligence Guidance. The process is based on a closed shriek principle in which tantalite ore mined from specific sites within the DRC is traced along its hold supply chain to the smelter.The smelter, who is a participant in the CFS Program, converts the ore to capacitor form powder and wire that is then shipped to AVX Corporation, who in turn manufactures the capacitors and ships them to participating customers, including BlackBerry. Not only does this program help to ensure that tantalum used in our products comes from verifiably conflict-free sources, but it also p rovides hope to the small artisanal miners and communities who rely on this work to support themselves and their families. Learn about Solutions for Hope Supplier diversity Launched in the U. S. nd Canada in fiscal 2012, the BlackBerrySupplier motley Program works to create mutually beneficial business relationships with diverse suppliers that substantiate communities. The goal is to provide opportunities to diverse suppliers who satisfy purchasing and contractual standards. different businesses include small businesses, businesses owned by veterans, minorities or women, and those in historically underutilized business zones. Sourcing areas of the corporation are encouraged to identify and include diverse suppliers and consultants in the procurement process. * Learn about the BlackBerry Supplier Diversity Program