Communication and organizational Performance Essay

Communication and administrational Performance - Essay ExampleAs a result, they have been forced to adopt strategies and behaviors that can help them improve their executing and profitability and therefore pillow relevant. Over the years, communicating has proved to be one of the most central factors to individual and organizational performance (Abugre, 2007, p. 42). Effective discourse has the potential of significantly improving individual and organizational performance. On the other raft poor communicant can considerably compromise individual and organizational performance. Communication is indeed any organizations lifeblood. Communication directly influences employee trust, productivity, and morale (Ng et al, 2006, p. 474). Studies have shown that effective dialogues can maximize efficiency, keep company operations, increase organizations overall success, and accelerate the corporal strategy execution. Most managers have realised the essence of conversation in organizat ional performance and are extensively using corporate communication to achieve organizational goals and objectives (May and Mumby, 2005, p. 29). This paper will critically evaluate the extent to which managers use corporate communication to manipulate understanding and encourage compliance with management direction. Corporate communication enables corporate organization to relay information to its employees, shareholders, stakeholders, agencies, media, and the general public. It is important that an organization communicate the same message to its publics and especially its employees in ethical, credible, and pellucid manner. According to Robson, Skarmeas and Spyropoulou (2006, p. 585), corporate communication enables employees of an organization to coordinate tasks, learn from each other and help them to stimulate and maintain viable relationships. Several studies have shown that corporate communication is linked to improved performance in the sense that it enhances employees co mmitment in the workplace, provides opportunity for learning, and is critical in enhancing employee satisfaction (Buchanan and Huczynski, 2010, p. 70). While corporate communication in itself is central to individual and organizational performance, it is not enough for an organization to have corporate communication as part of its strategies. Corporate communication of any organization should be designed in much(prenominal) a way that it achieves its objectives and significantly contributes to the achievement of overall organizational goals and objectives. It should be packaged in much(prenominal) a way that it has huge and positive managerial impacts in other words it should be a channel to flow of information, policies, and even resources (Cornelissen, 2011, p. 18). Corporate communication is a managerial tool that is often judge to coordinate activities, share information, policies, and resources with employees, reduce unnecessary managerial rules and burdens, and eventually i mprove organizational performance (Robson, Skarmeas and Spyropoulou, 2006, p. 589). In the absence of corporate communication, organized activities of organizations would cease to exist and organization would have many uncoordinated activities which in return would lead to poor organizational performance (Abugre, 2007, p. 45). It is in the light of this fact that managers use corporate communi